Pushing Pixels
04/20/17

I am sure a headline like that makes you think I am going to talk about graphics. Wrong. This may come as a shock coming from someone who has never posted a personal Facebook post or accepted a personal friend request, but the verdict is in. Outreach via Facebook ads–worth every penny. Not so friendly […]

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Find Your Voice Again

When an organization innovates one of the first things that falls short is organizational dialect. If you are a team member, you may be hearing one thing from management, but your brain is recalling something else. Unless you are a real shapeshifter, chances are that you will wait until you hear definitively what the new […]

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Creative Strategies: Hold a Better Brainstorming Session

Whether you are three-person team or a ten-person team. Whether you are brainstorming how to improve an internal system, develop a tagline, or come up with your next fundraising campaign… holding a brainstorm session can either be a highly effective tool or a total waste of time. Next time you need to put heads together, […]

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In Times of Transition, Maintain Brand Authenticity With Archetypes

Archetypes have existed since the beginning of time, ehh, well at least since the 1900’s when a psychologist Carl Jung first used the term to describe universal, mythical characters that reside in peoples’ collective unconscious. They are part of how we understand people, ourselves, and the way the world works. They are how we form opinions […]

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A Better Call to Action

Most marketers understand the importance of a call to action. But let’s start from the beginning. What is a call to action? A call-to-action (CTA) is exactly what it suggests. It is an “ask”. You are asking the audience to take an action. Such as “Make a Donation”, “Start Clothing Drive”, “Purchase a Ticket”. In […]

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Website Improvements Checklist: An Insider’s Guide

If you are thinking of improving your website, considering a website redesign, or even starting from the ground up getting your ducks in a row before hiring an agency or designer can help could help make your initiative a success. Make no mistake, I’m not suggesting you need to present your agency with all this […]

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Creative Strategies: Hold a Better Brainstorming Session

Whether you are three-person team or a ten-person team. Whether you are brainstorming how to improve an internal system, develop a tagline, or come up with your next fundraising campaign… holding a brainstorm session can either be a highly effective tool or a total waste of time. Next time you need to put heads together, […]

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Embed Videos Just Like That!

Let’s face it. Video is where its at! More and more I am asked to create, share, and embed videos in web pages, emails, and on social outlets for clients. But in case you are new to it or need a refresher, embedding videos is easy and there are many ways to do it. I’ll share […]

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