Get Over It! How to Get Over a Pitch Gone Wrong.
06/22/17

Bad days…we all have them. So what happens when one coincides with a huge pitch? The lingering devastation of all the wrong words literally spilling out of your mouth during a presentation can have lasting effects on your work and your mood. Take a breath, walk calmly to your car or office. Then take some time to yourself. […]

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A Story is Woven

One of the reasons I love working with non-profits is variety. It allows me a unique focus in terms of the kind of the clients I work with, but wide variety in terms of the stories they have to tell. Now here is a personal story, it’s a little long, but if you stick with […]

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Your Week of Graphic Design Speak: Issue 1

Sometimes designer speak can seem like a foreign language, whether you are referencing print, identity, or a digital design project the lexicon can be overwhelming. Because I interface so much with clients, I often serve as a translator (air quotes). Some of these I use on a regular basis. Others I have working knowledge of, […]

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Pushing Pixels

I am sure a headline like that makes you think I am going to talk about graphics. Wrong. This may come as a shock coming from someone who has never posted a personal Facebook post or accepted a personal friend request, but the verdict is in. Outreach via Facebook ads–worth every penny. Not so friendly […]

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Find Your Voice Again

When an organization innovates one of the first things that falls short is organizational dialect. If you are a team member, you may be hearing one thing from management, but your brain is recalling something else. Unless you are a real shapeshifter, chances are that you will wait until you hear definitively what the new […]

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Creative Strategies: Hold a Better Brainstorming Session

Whether you are three-person team or a ten-person team. Whether you are brainstorming how to improve an internal system, develop a tagline, or come up with your next fundraising campaign… holding a brainstorm session can either be a highly effective tool or a total waste of time. Next time you need to put heads together, […]

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In Times of Transition, Maintain Brand Authenticity With Archetypes

Archetypes have existed since the beginning of time, ehh, well at least since the 1900’s when a psychologist Carl Jung first used the term to describe universal, mythical characters that reside in peoples’ collective unconscious. They are part of how we understand people, ourselves, and the way the world works. They are how we form opinions […]

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A Better Call to Action

Most marketers understand the importance of a call to action. But let’s start from the beginning. What is a call to action? A call-to-action (CTA) is exactly what it suggests. It is an “ask”. You are asking the audience to take an action. Such as “Make a Donation”, “Start Clothing Drive”, “Purchase a Ticket”. In […]

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