WATER COMMONS

Creating an international platform for change.

We were engaged to develop a website for this a start-up 501C3. But Water Commons needed more than a website. The client also needed an identity and core messaging that helped to differentiate the organization by focusing on a critical target audience that has the power to make and sustain real change in terms of clean water. We recommended a slight modification to the original name and complete rework of the logo that had developed previously. We also developed a descriptive tagline designed again help position the organization.  For the second phase of the project we built a bi-lingual responsive website that features a forum where water operators around the world can share best practices  on how best to protect the world’s watersheds and ensure equitable access to water for generations to come.

TACTICS

visual identity system
responsive website
core messaging
positioning
tagline