Telling the story paths traveled and the path forward.

Project Row Houses has a rich 25-year history in Houston’s Third Ward. It has also, by way of its trailblazing socially engaged art model, has made a name for itself internationally. With an ever-evolving model that responds to the changing needs of the community, PRH has a host of programs and initiatives many of which have given rise to successful spin-offs, entities, small businesses and the like. Consequence worked with the organization to develop an identity system that honors the organization’s past but did it in a modern way. The development of strategic messaging including program language, mission statement, boilerplate, and the development of personas and key messages are helping the organization frame the work that they have worked so hard to make happen over the past 2+ decades.