When it comes to content, editing can be half the battle. I think about this often. I am amidst a huge web redesign project right now that consists of a ton of content and images. Content and images that have accumulated over nearly a 20-year timeframe. But, no matter if you are building website, designing […]
One of my clients brought this topic up to me the other day. He mentioned a TED talk he had recently heard regarding the idea of authenticity vs. ubiquity. I haven’t heard the talk yet but it made me think about my own beliefs around this. I’ve always held authenticity in high regard as one […]
I have been thinking a lot about the word of innovation. I used to hate this word. Admittedly, I still hate it but I kind of love it at the same time. The reason for my hatred was I felt this business buzzword that would soon be out of fashion. I waited more than a decade for that to […]
I’ve always thought of Marketing Plans and Strategic Plans as very different. One is for nonprofits and the other, well, they are for the rest of us. That is, until recently. When it comes to implementation you won’t here these words cross my lips, but when it comes to a plan you most certainly will…. […]
I am amidst my first Kickstarter campaign for a nonprofit environmental conservation client. We are 7 days away from the conclusion of our 30-day crowd funding campaign and I decided it was as good a time as any to take a moment to reflect on lessons learned over the past month. The good, the bad, and the ugly….whether […]
For-profit companies have embraced and continue to embrace branding for myriad reasons. Branding is, afterall, a story about your company that you are wanting your customers to experience, connect with, and understand. Companies don’t always have that “personal” connection, so branding fills that gap. An amazing thing about nonprofits is, so many personal stories already exist. […]
I call this technique “annual reporting” your fundraising efforts. It’s no secret that nonprofits use annual reports to tell donors about the good that their donations are doing. But only recently have I noticed a trend toward attaching “impact” to even the smallest fundraising initiatives. The trend seems to work! Wondering how to apply this technique […]
Writers & marketing writers: there is a difference. Working with as many nonprofits as I do, I often notice clients looking for things that they can do themselves without the help of a marketing consultant. (By the way, this also extends to for-profit clients such as start-ups and small businesses too.) By and large, this is a perfectly fine […]
If you are about to embark on a website redesign project then you probably don’t want to hear that your project will more than likely never end. But more and more, I am finding this is true… and not in a bad way. Set it and Forget it… is so 2005 As I come into […]
I am on the Board of Directors of a Houston nonprofit art organization and we recently hosted our big fundraiser of the year. Yes, this may seem ridiculous, but, even I as a Board member didn’t immediately send back in my response card and check. HOWEVER (big however), weeks later as soon as I received […]
